Difference Engine Logo, 2011
by Alex.
The Difference Engine initiative is a design group for female video game developers based on the Artsy Games Incubator, produced here in Toronto by Jim Munroe of No Media Kings and Mare Sheppard of Metanet Software. They both are members of the Hand Eye Society, and kindly approached me to design the logo for the incubator.
The above images provide a good idea of my design cycle, from first images and sketches to finished product. This one took a couple of revisions, since my earlier logo was closer to classic games and had less engine. The logo was later coloured by Miguel Sternberg of Spooky Squid Games, one of my favourite indie developers.
More information about the Difference Engine:
- The Difference Engine at No Media Kings
- Torontoist interviews Mare Sheppard
- Difference Engine at Hand Eye Society
- Mare Sheppard at Game Set Watch
Tags: Branding, Graphic Design